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Your frequently asked questions, answered
Our food, treats and extras
Feeding Ella’s freeze-dried raw food comes with several fantastic benefits. As it’s a microbiologically raw food, it retains all of the benefits and goodness of a fresh raw diet, but with the convenience of a dry food.
Some benefits you might start to notice in your dog can include a glossier, healthier coat, improved skin and digestion, and smaller, firmer stools.
There are multiple amazing benefits to feeding a cold-pressed diet, but one that gets a special mention is its digestibility. The pellets dissolve from the outside in, meaning it doesn’t expand in your dog’s tummy, making it a great option for
These benefits are all as a result of being fed a nutritional and delicious diet, free from artificial additives and comprised of only the best, carefully selected ingredients to nourish your dog from the inside out.
How it’s made:
Both our freeze-dried and cold-pressed recipes use high quality, human-grade ingredients. The only difference is in the way they are made. Cold-pressing uses low temperatures (42-47 °C) to gently press the food for a few seconds.
Whereas freeze-drying removes 98% of the moisture, with no heat. This process leaves behind a nutritious, microbiologically raw nugget.
Compare these methods to commercial kibble, which is extruded at extremely high temperatures of at least 130 °C, destroying the natural nutrients and proteins. Because of this, the food requires the essential vitamins and minerals to be artificially sprayed back on at the end.
Price: Freeze-drying is a more complex process than cold-pressing and requires more complex equipment. As a result, the end-product is priced differently. However, it’s important to remember that our freeze-dried food has had almost all of its moisture removed, making it much lighter and nutritionally denser than our cold-pressed products.
This means your dog will require smaller portions, allowing your bag of freeze-dried dog food to last longer.
Storage: Both foods are room temperature stable and can be stored in the cupboard! No freezing, no thawing and no special storage required.
Puppies: Our cold-pressed food is suitable for puppies from 4 weeks of age. For young puppies, we recommend soaking the pellets in warm water for 10 minutes before serving to soften the food. We only recommend freeze-dried food for dogs that are fully grown.
For smaller breeds, this is around 10 months, whilst for larger breeds, this is around 15 months. The reason for this is because it is so nutritionally dense, it can be quite easy to accidentally over-feed, which can be detrimental to a young puppy’s growth and development.
If you have any further questions, please don’t hesitate to get in touch with our friendly team at firstname.lastname@example.org
Due to extremely high demand, we have temporarily halted new freeze-dried purchases and subscriptions. We understand that this has been frustrating for some and we’re working hard to bring it back for new customers!
We hope to have our freeze-dried food available again soon and will update this article if anything changes. Thank you for the continued support from our lovely customers, it means the world to us! If you already have a freeze-dried subscription you will continue receiving your regular deliveries as usual.
If you have any questions please contact our friendly customer service staff at email@example.com .
We always recommend that new diets are introduced slowly and carefully to avoid upset tummies. Start by replacing 25% of your dog’s previous diet with Ella’s food, and gradually increase the amount of new food over 7-10 days.
Some dogs may take longer to adjust and have a more sensitive digestive system, especially when transitioning to a food with higher protein content.
If their poos are runnier than usual, we recommend lengthening the transition period from 7-10 days to 2-3 weeks.
Ella & Co’s freeze-dried raw and cold-pressed foods are both ready to serve straight out of the bag! Simply weigh your dog’s food according to their tailored feeding guide, and pour the food into a bowl. You can choose to add a splash of warm water to help bring
out the natural flavours and aromas.
If feeding freeze-dried raw, remember: the food you’re handling is raw, so be sure to wash your hands, as well as any serving utensils and surfaces before and after serving. The great thing about Ella’s food is there is no freezing or defrosting necessary – simply store in your kitchen cupboard!
You’ll receive a reusable storage bag with an airtight seal and special inner layer, keeping the food fresh and tasty for several months. Once opened, be sure to place the food in the storage bag, using the zip closure to lock in freshness.
We’d recommend all of Ella’s food to be kept in a cool, dry place, such as a cupboard.
Ella’s cold-pressed food is suitable for puppies over the age of 4 weeks. For young puppies, you can choose to soak the food in lukewarm water before serving, softening the pellets and releasing the natural aromas and flavours.
Puppies grow up so fast! It’s important to weigh your puppy regularly to make sure they are putting on weight at the right pace. If you’re unsure of how much to feed your puppy, get in touch with us at firstname.lastname@example.org.
We can update your recommended portion sizes as they grow. Ella’s freeze-dried raw is not recommended for puppies. This is due to the food’s high-calorie density and to avoid puppies becoming too full.
This will also prevent overfeeding at a young age as it’s incredibly tasty and hard to resist! Once your puppy reaches 10+ months, they’ll be ready to graduate to a freeze-dried food subscription.
All food orders are dispatched the next working day and delivered by Yodel’s next day delivery service. Click here to enter your tracking number and check the status of your
Treats orders are dispatched via Royal Mail and will be delivered within 2-3 working days.
Been more than 3 working days? Please get in touch with us and we’ll investigate for you.
We are currently focusing on our mainland UK dogs. We want to be able to serve dogs everywhere, so we’re working hard to expand our list of deliverable locations. Send us a message and we’ll get in touch as soon as we’re able to deliver to you and your pup.
Need your dog’s subscription box delivered sooner, or delayed? No worries, get in touch with our friendly customer service team via email at email@example.com and we’ll amend your delivery for you.
You can change your delivery address by simply logging into your Ella & Co account, heading over to “Personal Details”, amending your delivery address and clicking “Save Changes”. To let us know you’ve made the changes, send us an email at firstname.lastname@example.org
How it works
Our 14-day trial is designed to give you and your dog a chance to see how Ella & Co works and to decide whether the food is a good fit for you both. Once you enter your dog’s details on our website, we calculate a tailored 14-day portion according to
your dog’s requirements.
The amount of food we send varies for each dog according to their age and weight. Your trial box will also contain a bespoke feeding guide containing transitioning advice, a full ingredients list and a welcome note from our founder, James Middleton. After your 14-day trial is complete, if you want to continue receiving regular deliveries from us, you don’t need to lift a finger.
We’ll time the delivery of your first full sized box to automatically arrive after your trial box, and you’ll receive a reminder text three days before. This will give you enough time to decide whether you’d like to delay, cancel or make any changes to your plan.
If you have a change of heart, simply follow the steps below:
1. Go to to your ‘Account’
2. Click ‘Subscriptions’
3. Select the dog’s subscription you wish to cancel
4. Select ‘Cancel’
If you need more time you can also pause! When pausing your subscription, a calendar will open. You can then select the desired date you wish your subscription to restart on. You always have complete control over what we send to you and when, plus you can pause, delay or cancel orders anytime you need to. Do this via your Ella & Co account or by getting in touch at email@example.com
After your 14-day trial is complete, we automatically schedule your dog’s ongoing deliveries based on the information provided. We calculate exactly how much food your dog needs, and how often they need it down to the day.
If at any point you want to make any changes to the frequency or quantity, simply send us a message and we’ll help tailor your plan to suit you!
1. Go to to your ‘Account’
2. Click ‘Subscriptions’
3. Select the dogs subscription you wish to resume
4. Select ‘Resubscribe’
5. Follow the steps to restart your plan and arrange for your next order to arrive