About Us
A happiness and wellbeing company, for dogs.
James Middleton
A few years back, my dogs helped pull me out of a really difficult battle with depression.
When I reached the other side, I set out on a mission to make their lives just as happy and as healthy as they’ve made mine, starting with the food they eat.
I’ve pulled together a team of industry experts and nutritionists. Together, we developed a range of food that contains all the ingredients and nutrition for dogs to live a long and happy life, but without any hassle.
Developing James & Ella has been a true labour of love and I’m so thrilled to share this journey with a community of like-minded, loving pet parents.
Welcome to the pack!
“James & Ella’s Kibble + Raw is the chosen winner in what was a very close competition. The benefits of raw feeding for dogs are clear to see and packaging it up into something which doesn’t require freezing and is travel friendly and mess free is a big advantage.’’
PIF Awards 2024
of the year
of the year
of the year
Our Values
Empowering pet parents to be the best they can
At James & Ella, we know how important education and knowledge can be when it comes to all things dog. That’s why we set out to provide the best resources, guidance and support, to empower pet parents to seek answers to questions about their dogs’ health, nutrition and general wellbeing. A well-informed pet parent is the best assurance of a dog’s long and happy life.
Building like-minded communities
We want to give a voice and a platform to pet parents from all walks of life; which is why we’re so proud of the loving, supportive community we’ve built across social media, worldwide. All dogs, of all shapes and sizes, are welcome in the James & Ella pack.
Giving back to dogs
For our founder James, nothing is more important than giving back to the dogs that have done so much for him, and we know that all pet parents feel the same. That’s why we give back to our dog communities, through advocating for Pets as Therapy and providing ongoing support to Battersea Home for Dogs & Cats and Dogs Trust charity.
Meet The Pack
Ella – The Matriarch
2008 – 2023
Ella was the first dog I ever owned by myself and she had a huge influence on my adult life. It is largely because of her that I was able to overcome my struggles with mental health. I had her registered as a therapy dog, and she was able to provide that same support to others. As a mother and grandmother, she was both the matriarch of our pack and the inspiration for James & Ella. I miss her every day.
Zulu – Director of Cuddles
10 years old
Zulu is a big softy at heart, happiest when it’s family movie night and he’s managed to score the best seat in the house. Whether he’s teaching Nala how to wag her tail so fast it spins her round or how to pose for photos, he’s a fantastic daddy and we’re so lucky to have him in our lives!
Luna – Chief Happiness Officer
8 years old
Luna is the calmest of all the spaniels and sister to Inka. She had her first litter of six beautiful little puppies during lockdown, and was a fantastic new mum. She loves swimming and running, and her favourite place in the world is on the beach.
Inka – Head of Mischief
8 years old
Inka is self-titled head of ‘Squirrel Police’ – her life ambition is to make sure all squirrels stay in the trees. She is the naughtiest, full of character and most likely one to steal your lunch!
Mabel – Bellyrubs Procurement Lead
7 years old
A Cocker Spaniel in disguise, you can’t help but laugh at Mabel’s puppy-like behaviour, cheeky smile, strange noises and her love for the water. Mabel is a very special member of our pack, being the great-great-granddaughter to our first family dog Tilly (who was also a Golden Retriever).
Nala – Cuddling Coordinator
5 years old
The daughter of Zulu and granddaughter of Ella, Nala has the cheeky genes. She is coy, playful and can’t stand the cold – just like me. Can be found cuddling with her pack members or cosy in front of the fire.
ISLA – Fetching Intern
2 years old
Daughter to Mabel and distant relative of my first family dog, Tilly. Isla is the newest member of my pack! A clever, wilful young dog, she is learning her way in the world and I’m so proud of her progress so far.
