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Kibble + Raw

From: £22.50 From: £18.00 (for a 1.5kg bag)

Winner of “New Product of the Year” at the 2024 Pet Industry Federation awards, Kibble + Raw is a carefully blended, nutritious mix of high protein kibble combined with freeze-dried raw meat nuggets. It’s the perfect next step to add a raw boost to your dog’s diet.


  • Perfect for fussy eaters
  • Contains natural prebiotics for optimal gut health
  • Freeze-dried raw bites made of 100% human-grade meat
  • "New Product of the Year" - Pet Industry Federation Awards 2024

SKU: FO3 Category:

What is Kibble + Raw food?

James & Ella's Kibble + Raw is a unique infusion, combining high-protein kibble bites with our infamous freeze-dried raw nuggets. It’s enriched with wholesome, natural ingredients and vital nutrients to support your dog's well-being from the inside.

What are the benefits of adding a raw boost to my dog's diet?

Adding a raw boost to your dog's diet can provide several health benefits for your dog. These can include smaller, less frequent poos, a softer, glossier coat, fewer tummy troubles, better breath and balanced energy levels. Allowing your dog to benefit from a natural, nutritious diet will in turn help to prevent health problems in the future. This means less worry for you, and also fewer vet bills!

Why Subscribe?

As you may know, changing your dog's diet can take time to produce benefits, which is why we recommend long-term use of our food to achieve the full benefits of raw nutrition. To help you stay consistent, we offer subscriptions with 20% off. Choose a Trial to start your subscription with 20% off. The first full-sized box will come with a FREE bag of our Freeze-Dried Treats!

Human grade

Human grade

Gluten & grain free

Gluten & grain free

All natural ingredients

All natural ingredients

Delicious natural flavour

Delicious natural flavour

Made by experts

Made by experts

No prep or special storage

No prep or special storage

The Benefits Of Raw,
Without The Hassle

Glossier coat

Naturally-occurring omega oils promote a strong, shiny coat

Fussy eater friendly

Rich meaty flavours derived from raw ingredients

Stable energy levels

Free from preservatives that weigh your dog down

Cleaner teeth, fresher breath

No binding agents that latch onto teeth and gums

Easier on the stomach

No fillers and bulking agents promotes a healthy digestive tract, and fewer stomach issues

Healthier poos

A healthy recipe for firm, easy-to-pick-up poos

What Our Pet Parents Say

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Choosing Kibble + Raw was by far the best decision we have made for Willow. She absolutely loves it!! It is full of all of the essential nutrients that she needs to stay happy and healthy. It is also reassuring to know that James & Ella have all of their customers best interests at heart. Thank you!

Emma - Mum to Willow (Cocker Spaniel)

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Our two 6 year old Westie sisters - Rosie and May, really enjoy James & Ella's Kibble + Raw, more than any other dog food we have tried. It has made a difference to their dental hygiene as well with sweet smelling breath and compliments from the vet on their lovely smiles! Thank you.

Christine - Mum to Rosie & May (Westies)

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Great customer service, great food and a good price. Daisy loves it, and she's a notorious fussy eater! The quality is second to none and the Kibble + Raw food allows me to feed Daisy the best diet for her without worrying about waste.

Miriam - mum to Daisy (Jack Russell)

Our Ingredients

Kibble + Raw Chicken

Free-run chicken

Our free-run chicken is an excellent source of lean protein, and essential vitamins and minerals.

Potato

Potatoes are a rich source of vitamin C, vitamin B6, iron, and magnesium, which are beneficial for nervous and immune systems.

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.​

Peas

Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Dried carrot

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Blueberry powder

Blueberries are a fantastic source of digestible fibre and vitamins C & K. They're also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberry extract

Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.​

Salmon oil

A good source of essential fatty acids and a healthy source of energy, which our dogs need in their diet. Helping their organs function properly and support a healthy skin and coat. Also adds great palatability!

Turmeric

Turmeric contains curcumin - a potent and natural anti-inflammatory which supports joint health.

Dried spearmint

Spearmint is a natural breath freshener and flea-repellant!

NUTRITIONAL INFORMATION

Composition: Chicken 63% (Freshly Prepared Chicken 24%, Chicken Meal 23%, Freeze Dried Chicken Pieces 8%, Chicken Fat 5.5%, Chicken Gravy 2.5%), Potato (21.2%), Sweet Potato (6.4%), Peas (4%), Beet Pulp, Salmon Oil, Minerals, Dried Carrot (0.5%, Equivalent to 4% Carrots), Prebiotic MOS (0.2%), Cranberry Extract (0.015%), Blueberry Powder (0.015%), Marigold Meal, Turmeric, Dried Spearmint.

Nutritional additives: Vitamin A 15800IU, Vitamin D3 1396IU, Vitamin E 67.6mg

Trace elements : Iodine (as Calcium Iodate Anhydrous) 2.3mg, Selenium (as Sodium Selenite) 0.1mg, Selenium (as selenised yeast sacharomyces cerevisae CNCM I-3060, inactivated) 0.001mg, Copper (as Copper (II) Sulphate Pentahydrate) 7.5mg, Iron (as Iron (II) Sulphate Monohydrate) 55.8mg, Manganese (as Manganese (II) Oxide) 46mg, Manganese (Manganous Sulphate Monohydrate) 0.16mg, Zinc (as Zinc Oxide) 92mg, Zinc (Zinc chelate of protein hydrolysates) 0.96mg. Technological Additives: Antioxidants (Natural Mixed Tocopherols).

Analytical constituents: Crude protein 31%, Crude Fat 18.5%, Crude Fibre 2%, Crude Ash 8.5% Metabolisable Energy 410 Kcal/Per 100g

Kibble + Raw Beef

Grass-fed beef

Our grass-fed beef provides essential fatty acids, minerals, and vitamins that give your dog a healthy coat, skin, joints, and muscles. Omega-3 in beef can also help with skin problems.

Potato

Potatoes are a rich source of vitamin C, vitamin B6, iron, and magnesium, which are beneficial for nervous and immune systems.

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.​

Peas

Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Dried carrot

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Blueberry Powder

Blueberries are a fantastic source of digestible fibre and vitamins C & K. They're also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberry Extract

Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.​

Salmon Oil

A good source of essential fatty acids and a healthy source of energy, which our dogs need in their diet. Helping their organs function properly and support a healthy skin and coat. Also adds great palatability!

Turmeric

Turmeric contains curcumin - a potent and natural anti-inflammatory which supports joint health.

Dried spearmint

Spearmint is a natural breath freshener and flea-repellant!

NUTRITIONAL INFORMATION

Composition: Beef 60% (Freshly Prepared Beef 24%, Beef Meal 21.5%, Freeze Dried Beef Pieces 8%, Beef Tallow 6.5%), Potato (20.7%), Sweet Potato (5.5%), Peas (4%), Vegetable Gravy, Beet Pulp, Minerals, Salmon Oil, Dried Carrot (0.5%, Equivalent to 4% Carrots), Prebiotic MOS (0.2%), Cranberry Extract (0.015%), Blueberry Powder (0.015%), Marigold Meal, Turmeric, Dried Spearmint.

Nutritional additives: Vitamin A 15800IU, Vitamin D3 1396IU, Vitamin E 67.6mg

Trace elements: Iodine (as Calcium Iodate Anhydrous) 2.3mg, Selenium (as Sodium Selenite) 0.1mg, Selenium (as selenised yeast sacharomyces cerevisae CNCM I-3060, inactivated) 0.001mg, Copper (as Copper (II) Sulphate Pentahydrate) 7.5mg, Iron (as Iron (II) Sulphate Monohydrate) 55.8mg, Manganese (as Manganese (II) Oxide) 46mg, Manganese (Manganous Sulphate Monohydrate) 0.16mg, Zinc (as Zinc Oxide) 92mg, Zinc (Zinc chelate of protein hydrolysates) 0.96mg. Technological Additives: Antioxidants (Natural Mixed Tocopherols).

Analytical constituents: Crude protein 34%, Crude Fat 18.5%, Crude Fibre 2.5%, Crude Ash 8% Metabolisable Energy 435 Kcal/Per 100g

Let Your Dog
Be The Judge

Start a trial with 20% off! Roll onto our easy recurring plan - you can change flavours, delay your order, or cancel anytime!

HOW IT WORKS

High Protein Kibble,
With A Natural Raw Boost

With an added nutritional boost of our renowned freeze-dried raw nuggets, Kibble + Raw is the perfect stepping stone for pet parents looking to try a raw diet.

HOW IT’S MADE
James & Nala

“I wanted a diet that bridges the gap between conventional kibble, and premium raw diets. With Kibble + Raw, we've found the solution. As the first taste-testers, I can confirm my dogs are all fans!”

James Middleton - Founder

Your Questions, Answered

Where is your Kibble + Raw food made?

Our Kibble + Raw food is made right here in the UK, from our kitchens in Norfolk. With a team of in house Canine Nutritionists, we formulate the best recipes, with locally sourced ingredients. Just how your dog likes it.

How should I introduce Kibble + Raw food to my dog?

We always recommend that new diets are introduced slowly and carefully to avoid upset tummies. Start by replacing 25% of your dog’s previous diet with Kibble + Raw, and gradually increase the amount of Kibble + Raw over 7-10 days.

How does Kibble + Raw differ to freeze-dried raw food?

Our Kibble + Raw is a nutritional step up from a conventional kibble diet. It is also different to cold-pressed food, which is not an inherently raw product. Our Kibble + Raw will be a seamless introduction for owners looking to see the benefits of adding a raw boost to their dog's diet! We know that a freeze-dried raw diet is not for everyone. Kibble + Raw is the perfect stepping stone to trying out freeze-dried raw, for dogs who might have never had it before!