Our Ingredients

Ingredients They’re
Born To Thrive On

Our food contains only the best, human-grade, locally-sourced ingredients. Nothing artificial here.

The Problem

When James began researching his dogs’ kibble, he was horrified to learn how little fresh ingredients are used, and that the heating process eliminates flavour and nutritional value.
Commercial dry dog food cuts all the corners of a natural and healthy diet, and James could see the detrimental effects this had on his dogs.

The Journey

Determined to feed his dogs the best possible food, James researched healthier diets and through raw feeding, he immediately noticed the benefits in his dogs. However, James soon realised how messy and time-consuming raw feeding can be, not to mention an overflowing freezer and packed fridge.

The Solution

The hassle of raw feeding led James to gather a team of industry experts and nutritionists, with the goal to improve the lives of dogs, without compromising on convenience. Together, we developed an innovative range of freeze-dried raw and cold-pressed foods. Just as nutritionally-sound as the real raw deal, but without any of the hassle.

All The Benefits;
None Of The Hassle

Your dog has evolved to need nothing more than meat, fruit and vegetables.

At James & Ella, that’s precisely what they’ll get. No grains, no fillers – only the best for your best friend.

Human grade

Gluten &
grain free

All natural
ingredients

Delicious,
intense flavour

Made in
the UK

Freeze-dried raw chicken

Free-run Chicken

Our free-run chicken is an excellent source of protein and by using the whole carcass, we ensure your dog gets all the joint-supporting benefits of the chondroitin and glucosamine found in bones and cartilage.

free-range

Chicken heart

High in iron, omega fatty acids, taurine and vitamins A and B, chicken hearts are a great way to support your dog’s cardiovascular health.

free-range

Chicken liver

A potent source of protein, iron, phosporus and omega fatty acids, chicken livers play a vital role in your pup’s growth.

free-range

Carrot

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Apple

A good source of vitamin A, vitamin C, and fibre, apples help keep your dog’s teeth clean and their breath fresh.

Peas

Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Blueberries

Blueberries are a fantastic source of digestible fibre and vitamins C & K. They’re also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberries

Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.

Pumpkin

Pumpkin is great for improving digestion and anal gland health. It’s a rich source of vitamins and minerals and is packed with digestible fibre.

Salmon

Salmon is a fantastic source of protein and essential omega-3 and 6 fatty acids. These oils help to support your dog’s immune system, whilst keeping their skin healthy and their coat soft and glossy.

Vitamins & minerals

James & Ella’s premium vitamin and mineral mix ensures that your dog is getting the very best nutrition from every mouthful.

NUTRITIONAL INFORMATION

Composition: Free-run chicken (chicken, chicken hearts, chicken livers) 80%, Sweet potato 5%, Carrots 3%, Peas, Vitamins & minerals, Apples, Pumpkin, Blueberries, Cranberries, Salmon

Nutritional additives: Vitamins: Vitamin A 1,000IU, Vitamin D 100IU, Vitamin E 14mg

Trace elements: Zinc sulphate monohydrate 50.1mg, (Zn 18.3mg); Ferrous sulphate monohydrate 20mg, (Fe 6mg); Copper (II) Sulphate pentahydrate 7.2mg (Cu 1.8mg), Calcium iodate anhydrous 0.4mg (I0.26mg); Selenised yeast inactivated 8.6 mg (Se 0.02mg).

Analytical constituents: Crude protein 38%, Crude fat 34%, Ash 10%, Crude fibre 5%, Moisture 5%, Metabolisable energy 490kcal/100g

Freeze-dried raw beef

Grass-fed beef

Our grass-fed beef provides essential fatty acids, minerals, and vitamins that give your dog a healthy coat, skin, joints, and muscles. Omega-3 in beef can also help with skin problems.

Carrot

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Apple

A good source of vitamin A, vitamin C, and fibre, apples help keep your dog’s teeth clean and their breath fresh.

Peas

Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Blueberries

Blueberries are a fantastic source of digestible fibre and vitamins C & K. They’re also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberries

Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.

Pumpkin

Pumpkin is great for improving digestion and anal gland health. It’s a rich source of vitamins and minerals and is packed with digestible fibre.

Salmon

Vitamins & minerals

James & Ella’s premium vitamin and mineral mix ensures that your dog is getting the very best nutrition from every mouthful.

NUTRITIONAL INFORMATION

Composition: Beef 80%, Sweet potato 5%, Carrots 3%, Apples, Peas, Vitamins & Minerals, Pumpkin, Blueberries, Cranberries, Salmon

Nutritional additives: Vitamins: Vitamin A 1,000IU, Vitamin D 100IU, Vitamin E 14mg

Trace elements: Zinc sulphate monohydrate 50.1mg, (Zn 18.3mg); Ferrous sulphate monohydrate 20mg, (Fe6mg); Copper (II) Sulphate pentahydrate 7.2mg (Cu 1.8mg), Calcium iodate anhydrous 0.4mg (I 0.26mg); Selenised yeast inactivated 8.6 mg (Se 0.02mg).

Analytical constituents: Crude protein 38%, Crude fat 34%, Ash 10%, Crude fibre 5%, Moisture 5%, Metabolisable energy 490kcal/100g

Cold-pressed ocean fish

Dried ground ocean fish

An easily digestible protein source, packed full of nutrition and minerals. Containing a healthy source of dietary fats enriched with essential fatty acids – vital in well-balanced diet. Fish can also act as a natural anti-inflammatory too!

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Beet pulp

The sugar itself is almost completely removed from sugar beets, leaving a fibrous material – an excellent source of both soluble and insoluble fibre. This fibre helps promote good digestive health.

Peas

Packed with vitamins A,  B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Fish & soya oil

Oils are a good source of essential fatty acids and a healthy source of energy, which our dogs need in their diet. Helping their organs function properly and support a healthy skin and coat. Also adds great palatability!

Carrots

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Seaweed

Rich in amino acids and minerals which help balance energy levels, strengthens the immune system and maintains a healthy skin and coat.

NUTRITIONAL INFORMATION

Composition: Dried Ground Ocean Fish 49% (44% Salmon, 5% Cod), Sweet Potato 32%, Beet Pulp 5%, Peas, Fish Oil, Soya Oil, Vitamins & Minerals%, Dried Carrot, Dried Chicory, Dried Apple, Seaweed, Fennel, Nettle, Dried Herbs (Sage, Thyme, Oregano), Rapeseed Oil

Nutritional additives: Vitamin A 15,000 iu/kg, Vitamin D3 2,000 iu/kg, Vitamin E 50 iu/kg, Vitamin B1 (Thiamine) 3 mg/kg, Vitamin B2 (Riboflavin) 8 mg/kg, Vitamin B6 5 mg/kg, Vitamin B12 40 mcg/kg, Vitamin C 50 mg/kg, Vitamin K 2 mg/kg, Zinc, 100 mg/kg, Manganese 80 mg/kg, Copper 20 mg/kg, Iron 30 mg/kg

Analytical constituents: Crude protein 34%, Crude fat 11%, Crude fibre 3%, Ash 11%, Moisture 8.3%, Omega 3 0.97%, Omega 6 2.85%, Calcium 1.5%, Phosphorous 1.0%, Salt 0.1 % (no added salt), Metabolisable energy 370Kcal/ 100g

Cold-pressed chicken

Dried ground chicken

Our dried chicken is an excellent source of protein and by using the whole carcass, we ensure your dog gets all joint-supporting benefits of the chondroitin and glucosamine found in the bones and cartilage too.

Sweet potato

Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Potato

A potent source of protein, iron, phosporus and omega fatty acids, chicken livers play a vital role in your pup’s growth.

Peas

Packed with vitamins A,  B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Beet pulp

The sugar itself is almost completely removed from sugar beets, leaving a fibrous material – an excellent source of both soluble and insoluble fibre. This fibre helps promote good digestive health.

Oils

Turmeric

A natural anti-inflammatory also helping boost immunities and alleviate pain symptoms. Reducing blood clots due to its blood thinning properties.

Yucca

Helps reduce swelling and inflammation in the digestive tract. It’s high in vitamins A, B, & C and contains potassium, calcium, phosphorus, iron, manganese and copper – all soothing to intestines. Yucca also helps reduce faecal odour.

Apple cider vinegar

Used for everything from healthy skin and coat to improving digestion by balancing pH levels.

Dried ground duck

Duck is rich in iron and provides an easy-to-digest protein source. A great source of amino acids, which helps to support strong muscles.

Carrots

Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Seaweed

Rich in amino acids and minerals which help balance energy levels, strengthens the immune system and maintains a healthy skin and coat.

NUTRITIONAL INFORMATION

Composition: Dried Ground Chicken 42%, Sweet Potato 30%, Potato 10%, Peas 5%, Beet Pulp, Chicken Oil, Turmeric Mix (Turmeric, Linseed Oil, Black Pepper, Yucca, Apple Cider Vinegar), Vitamins, Dried Ground Duck, Dried Vegetables (Carrot, Celery Root, Dried Herbs (Sage, Thyme, Oregano), Dried Fruit (Apple), Seaweed, Prebiotic, Yucca, Fennel, Nettle, Linseed Oil, Rapeseed Oil

Analytical constituents: Crude protein 29.3% , Crude fat 8.6%, Crude fibre 3.0%, Ash 8.9%, Moisture 11.4%, Calcium 1.5%, Phosphorous 1.0 %, Salt 0.1 %, Metabolisable energy 360Kcal/ 100g

Supporting Your
Dog’s Health & Wellbeing

Our food is designed to support your dog’s health and happiness, improve digestion, balance energy levels, and help with other health concerns such as bloating, irritable bowels, itchy skin and even joint pain.

HOW IT’S MADE

Human-Grade,
Natural & Nutritious

Our food is 100% natural; just read the label! Using only the highest quality ingredients, we create a delicious blend of human grade proteins, vegetables, fruits and berries, as well as the necessary oils, antioxidants and superfoods, for your dog to thrive!

Supporting
Local Businesses

All our human grade recipes are formulated and manufactured in the UK, with locally-sourced ingredients. Our products undergo rigorous third-party laboratory testing to adhere to DEFRA’s highest quality standards. We ship every product from our warehouse in Berkshire.