Ingredients They’re Born To Thrive On
Our food contains only the best, human-grade, locally-sourced ingredients. Nothing artificial here.

The Problem
When James began researching his dogs’ kibble, he was horrified to learn how little fresh ingredients are used, and that the heating process eliminates flavour and nutritional value.
Commercial dry dog food cuts all the corners of a natural and healthy diet, and James could see the detrimental effects this had on his dogs.

The Journey
Determined to feed his dogs the best possible food, James researched healthier diets and through raw feeding, he immediately noticed the benefits in his dogs. However, James soon realised how messy and time-consuming raw feeding can be, not to mention an overflowing freezer and packed fridge.

The Solution
The hassle of raw feeding led James to gather a team of industry experts and nutritionists, with the goal to improve the lives of dogs, without compromising on convenience. Together, we developed an innovative range of freeze-dried raw and cold-pressed foods. Just as nutritionally-sound as the real raw deal, but without any of the hassle.
All The Benefits;
None Of The Hassle
Your dog has evolved to need nothing more than meat, fruit and vegetables.
At James & Ella, that’s precisely what they’ll get. No grains, no fillers – only the best for your best friend.
Human grade
grain free
ingredients
intense flavour
the UK


Our Ingredients
Freeze-dried raw chicken

Free-run Chicken
Our free-run chicken is an excellent source of protein and by using the whole carcass, we ensure your dog gets all the joint-supporting benefits of the chondroitin and glucosamine found in bones and cartilage.
free-range

Chicken heart
High in iron, omega fatty acids, taurine and vitamins A and B, chicken hearts are a great way to support your dog’s cardiovascular health.
free-range

Chicken liver
A potent source of protein, iron, phosporus and omega fatty acids, chicken livers play a vital role in your pup’s growth.
free-range

Carrot
Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Apple
A good source of vitamin A, vitamin C, and fibre, apples help keep your dog’s teeth clean and their breath fresh.

Peas
Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Sweet potato
Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Blueberries
Blueberries are a fantastic source of digestible fibre and vitamins C & K. They’re also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberries
Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.

Pumpkin
Pumpkin is great for improving digestion and anal gland health. It’s a rich source of vitamins and minerals and is packed with digestible fibre.

Salmon
Salmon is a fantastic source of protein and essential omega-3 and 6 fatty acids. These oils help to support your dog’s immune system, whilst keeping their skin healthy and their coat soft and glossy.

Vitamins & minerals
James & Ella’s premium vitamin and mineral mix ensures that your dog is getting the very best nutrition from every mouthful.
NUTRITIONAL INFORMATION
Composition: Free-run chicken (chicken, chicken hearts, chicken livers) 80%, Sweet potato 5%, Carrots 3%, Peas, Vitamins & minerals, Apples, Pumpkin, Blueberries, Cranberries, Salmon
Nutritional additives: Vitamins: Vitamin A 1,000IU, Vitamin D 100IU, Vitamin E 14mg
Trace elements: Zinc sulphate monohydrate 50.1mg, (Zn 18.3mg); Ferrous sulphate monohydrate 20mg, (Fe 6mg); Copper (II) Sulphate pentahydrate 7.2mg (Cu 1.8mg), Calcium iodate anhydrous 0.4mg (I0.26mg); Selenised yeast inactivated 8.6 mg (Se 0.02mg).
Analytical constituents: Crude protein 38%, Crude fat 34%, Ash 10%, Crude fibre 5%, Moisture 5%, Metabolisable energy 490kcal/100g
Freeze-dried raw beef

Grass-fed beef
Our grass-fed beef provides essential fatty acids, minerals, and vitamins that give your dog a healthy coat, skin, joints, and muscles. Omega-3 in beef can also help with skin problems.

Carrot
Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Apple
A good source of vitamin A, vitamin C, and fibre, apples help keep your dog’s teeth clean and their breath fresh.

Peas
Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Sweet potato
Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Blueberries
Blueberries are a fantastic source of digestible fibre and vitamins C & K. They’re also packed full of immune-boosting anti-oxidants which contribute to great overall health.

Cranberries
Cranberries not only go a long way to improve your dog’s urinary health, they’re also a rich antioxidant that may help reduce the risk of cancer.

Pumpkin
Pumpkin is great for improving digestion and anal gland health. It’s a rich source of vitamins and minerals and is packed with digestible fibre.

Salmon
Salmon is a fantastic source of protein and essential omega-3 and 6 fatty acids. These oils help to support your dog’s immune system, whilst keeping their skin healthy and their coat soft and glossy.

Vitamins & minerals
James & Ella’s premium vitamin and mineral mix ensures that your dog is getting the very best nutrition from every mouthful.
NUTRITIONAL INFORMATION
Composition: Beef 80%, Sweet potato 5%, Carrots 3%, Apples, Peas, Vitamins & Minerals, Pumpkin, Blueberries, Cranberries, Salmon
Nutritional additives: Vitamins: Vitamin A 1,000IU, Vitamin D 100IU, Vitamin E 14mg
Trace elements: Zinc sulphate monohydrate 50.1mg, (Zn 18.3mg); Ferrous sulphate monohydrate 20mg, (Fe6mg); Copper (II) Sulphate pentahydrate 7.2mg (Cu 1.8mg), Calcium iodate anhydrous 0.4mg (I 0.26mg); Selenised yeast inactivated 8.6 mg (Se 0.02mg).
Analytical constituents: Crude protein 38%, Crude fat 34%, Ash 10%, Crude fibre 5%, Moisture 5%, Metabolisable energy 490kcal/100g
Cold-pressed ocean fish

Dried ground ocean fish
An easily digestible protein source, packed full of nutrition and minerals. Containing a healthy source of dietary fats enriched with essential fatty acids – vital in well-balanced diet. Fish can also act as a natural anti-inflammatory too!

Sweet potato
Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Beet pulp
The sugar itself is almost completely removed from sugar beets, leaving a fibrous material – an excellent source of both soluble and insoluble fibre. This fibre helps promote good digestive health.

Peas
Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Fish & soya oil
Oils are a good source of essential fatty acids and a healthy source of energy, which our dogs need in their diet. Helping their organs function properly and support a healthy skin and coat. Also adds great palatability!

Carrots
Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Seaweed
Rich in amino acids and minerals which help balance energy levels, strengthens the immune system and maintains a healthy skin and coat.
NUTRITIONAL INFORMATION
Composition: Dried Ground Ocean Fish 49% (44% Salmon, 5% Cod), Sweet Potato 32%, Beet Pulp 5%, Peas, Fish Oil, Soya Oil, Vitamins & Minerals%, Dried Carrot, Dried Chicory, Dried Apple, Seaweed, Fennel, Nettle, Dried Herbs (Sage, Thyme, Oregano), Rapeseed Oil
Nutritional additives: Vitamin A 15,000 iu/kg, Vitamin D3 2,000 iu/kg, Vitamin E 50 iu/kg, Vitamin B1 (Thiamine) 3 mg/kg, Vitamin B2 (Riboflavin) 8 mg/kg, Vitamin B6 5 mg/kg, Vitamin B12 40 mcg/kg, Vitamin C 50 mg/kg, Vitamin K 2 mg/kg, Zinc, 100 mg/kg, Manganese 80 mg/kg, Copper 20 mg/kg, Iron 30 mg/kg
Analytical constituents: Crude protein 34%, Crude fat 11%, Crude fibre 3%, Ash 11%, Moisture 8.3%, Omega 3 0.97%, Omega 6 2.85%, Calcium 1.5%, Phosphorous 1.0%, Salt 0.1 % (no added salt), Metabolisable energy 370Kcal/ 100g
Cold-pressed chicken

Dried ground chicken
Our dried chicken is an excellent source of protein and by using the whole carcass, we ensure your dog gets all joint-supporting benefits of the chondroitin and glucosamine found in the bones and cartilage too.

Sweet potato
Sweet potatoes are high in fibre, making them a great addition your dog’s digestive health. They’re also low in fat and contain vitamins C, B6, and manganese, which dogs need to produce energy.

Potato
A potent source of protein, iron, phosporus and omega fatty acids, chicken livers play a vital role in your pup’s growth.

Peas
Packed with vitamins A, B1, B6, C, K, and potent antioxidant called lutein, peas offer excellent support to your bestie’s bone, eye and heart health.

Beet pulp
The sugar itself is almost completely removed from sugar beets, leaving a fibrous material – an excellent source of both soluble and insoluble fibre. This fibre helps promote good digestive health.

Oils
Oils are a good source of essential fatty acids and a healthy source of energy, which our dogs need in their diet. Helping their organs function properly and support a healthy skin and coat. Also adds great palatability!

Turmeric
A natural anti-inflammatory also helping boost immunities and alleviate pain symptoms. Reducing blood clots due to its blood thinning properties.

Yucca
Helps reduce swelling and inflammation in the digestive tract. It’s high in vitamins A, B, & C and contains potassium, calcium, phosphorus, iron, manganese and copper – all soothing to intestines. Yucca also helps reduce faecal odour.

Apple cider vinegar
Used for everything from healthy skin and coat to improving digestion by balancing pH levels.

Dried ground duck
Duck is rich in iron and provides an easy-to-digest protein source. A great source of amino acids, which helps to support strong muscles.

Carrots
Carrots are an excellent source of Vitamin A, potassium, fibre and beta carotene, all of which work wonders for your pup’s skin and coat.

Seaweed
Rich in amino acids and minerals which help balance energy levels, strengthens the immune system and maintains a healthy skin and coat.
NUTRITIONAL INFORMATION
Composition: Dried Ground Chicken 42%, Sweet Potato 30%, Potato 10%, Peas 5%, Beet Pulp, Chicken Oil, Turmeric Mix (Turmeric, Linseed Oil, Black Pepper, Yucca, Apple Cider Vinegar), Vitamins, Dried Ground Duck, Dried Vegetables (Carrot, Celery Root, Dried Herbs (Sage, Thyme, Oregano), Dried Fruit (Apple), Seaweed, Prebiotic, Yucca, Fennel, Nettle, Linseed Oil, Rapeseed Oil
Nutritional additives: Vitamin A 15,000 iu/kg, Vitamin D3 2,000 iu/kg, Vitamin E 50 iu/kg, Vitamin B1 (Thiamine) 3 mg/kg, Vitamin B2 (Riboflavin) 8 mg/kg, Vitamin B6 5 mg/kg, Vitamin B12 40 mcg/kg, Vitamin C 50 mg/kg, Vitamin K 2 mg/kg, Zinc, 100 mg/kg, Manganese 80 mg/kg, Copper 20 mg/kg, Iron 30 mg/kg
Analytical constituents: Crude protein 29.3% , Crude fat 8.6%, Crude fibre 3.0%, Ash 8.9%, Moisture 11.4%, Calcium 1.5%, Phosphorous 1.0 %, Salt 0.1 %, Metabolisable energy 360Kcal/ 100g
Supporting Your
Dog’s Health & Wellbeing
Our food is designed to support your dog’s health and happiness, improve digestion, balance energy levels, and help with other health concerns such as bloating, irritable bowels, itchy skin and even joint pain.
HOW IT’S MADE
Human-Grade,
Natural & Nutritious
Our food is 100% natural; just read the label! Using only the highest quality ingredients, we create a delicious blend of human grade proteins, vegetables, fruits and berries, as well as the necessary oils, antioxidants and superfoods, for your dog to thrive!
Supporting
Local Businesses
All our human grade recipes are formulated and manufactured in the UK, with locally-sourced ingredients. Our products undergo rigorous third-party laboratory testing to adhere to DEFRA’s highest quality standards. We ship every product from our warehouse in Berkshire.
From Our Customers
Join thousands of happy pack members, who rate us ‘Excellent’ on Trustpilot.
JOIN THE PACK




sheila&scout It provides a complete meal and it is reassuring to know that the ingredients are fresh and wholesome and there are no hidden chemicals or ‘bulking out’ additives. #James&Ella



Kristin – mum to Molly
From day one, she was really excited about it! We get lots of comments about how gorgeous her coat is and also the food is incredibly convenient to use.





morgan&rosie Our dog has battled with weight issues following taking steroids and within two weeks of starting this has been at and maintained a healthy weight! Highly recommend this product and company. #James&Ella #freezedried



Nix – mum to Kit
Transitioning over from Kibble to Ella was truly the best thing I have ever done for my dogs health. I know I am feeding the best quality food I can and supporting an amazing customer focused company it truly is a win win for me!