How It Works

The best in doggy nutrition.
Delivered to your door.
Tail wagging guaranteed.

Your Plan, Your Way

Start a trial and let your dog be the judge – with up to 20% off!

Enter your dog’s details on our website: simply tell us their name, age and weight. We’ll then calculate a trial portion, tailored to your dog’s needs! Your dog’s new diet is then delivered to your door, exactly when you need it.

CLAIM 20% OFF YOUR TRIAL

My dog’s a fan!
So what’s my plan?

After the trial, you can roll onto our easy recurring plan with 20% off every order. We calculate exactly how much your dog needs and dispatch the right amount on a rolling plan, with convenient, next-day delivery every time. Your first full subscription box even comes with a free bag of our Freeze-Dried Treats for your dog to try!

CLAIM 20% OFF YOUR TRIAL

As flexible as downward dog

Whether you’re going on holiday, receiving too much food, or simply have a change of heart – you can change flavours, delay your order, or cancel any time.

You can also contact us for any changes to your delivery address, to add treats to your next order, or to announce the arrival of a new puppy joining the James & Ella pack!

CLAIM 20% OFF YOUR TRIAL