How The Magic Is Made

Did you know that extreme temperatures strip your dog's diet of all the essential proteins and nutrients? It's okay. We've found a solution.

Did you know that extreme temperatures strip your dog’s diet of all the essential proteins and nutrients?

It’s okay. We’ve found a solution.

What Is
Freeze-Drying?

What Is
Freeze-Drying?

Freeze-drying works by extracting 98% of water from food, rather than using extreme levels of heat to cook it.
This process allows the food to remain microbiologically raw while at the same time, lowering the risk of bacterial contamination.

1
Blending

Fresh human-grade ingredients are blended and moulded into small tasty bite-sized nuggets.

2
Freezing

Next, we quick-freeze the nuggets to lock in all the natural goodness of the raw ingredients.

3
Drying

Finally, moisture is extracted in a vacuum chamber – with no exposure to heat. Stored at room temperature, no freezing or thawing required.

What Is
Cold-Pressing?

What Is
Cold-Pressing?

Cold-pressing works by pressing natural ingredients at low temperatures without steam, which preserves the nutrients and health-promoting benefits.
Unlike freeze-dried food, cold-pressed food isn’t microbiologically raw, but it does offer a very similar nutritional profile.

1
Cooling

We begin by mixing a natural blend of meat, fruit and vegetables together with cold water.

2
Pressing

The ingredients are then gently pressed under a low temperatures (42-47 °C) for a few seconds, sealing in the natural nutrients and flavours.

3
Moulding

The mixture is finally moulded into tasty pellets, to create a complete and balanced diet for your dog.

What Is
Kibble + Raw?

What Is
Kibble + Raw?

This deliciously unique product comprises of a protein-rich, high-quality kibble, infused with James & Ella’s signature freeze-dried raw nuggets. The superior dry kibble component has been carefully formulated with natural ingredients, to retain the essential nutrients your dog needs to thrive. The kibble suits breeds of all sizes, and the recipes have been developed to entice even the pickiest of eaters.

1
Mixing

First, we mix all of the nutritious ingredients together, to create our protein-rich, high-quality kibble component.

2
Freeze-drying

Next, in small batches, we freeze-dry high-quality cuts of meat to create the nutritious raw component.

3
Combining

Finally, we combine the high-protein kibble with our pure-protein, Freeze-dried raw nuggets, creating a deliciously nutritious complete and balanced diet with a raw boost inclusion.

100% Human-Grade

We use the same human-grade ingredients that you put on your plate.
No preservatives, no fillers, nothing artificial.

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