Winner Winner!
I’m thrilled to share some exciting news! James & Ella’s Kibble + Raw dog food just won the New Product of the Year award at the Pet Industry Federation Awards. It’s a recognition I’m incredibly proud of, and one that reflects our commitment to providing innovative, nutritious food and treats for dogs.
This award is especially important to me as every James & Ella product is inspired by my own journey as a pet parent. My dogs’ health, vitality, and wellbeing are the driving forces behind everything we do, which is why I’m so pleased that our Kibble + Raw is now an award winning dog food!
Why James & Ella’s Kibble + Raw Stands Out
James & Ella’s Kibble + Raw was created with a clear purpose: to combine the convenience of kibble with the nutritional power of Freeze-Dried Raw food. This innovation allows pet parents to easily provide their dogs with a balanced diet that supports health and wellbeing, with the added benefit of a raw boost.
Here’s what the judges thought about James & Ella’s Kibble + Raw:
‘’We’ve chosen James & Ella’s Kibble + Raw in what was a very close competition. It’s difficult to find room for uniqueness as pet food shelves are filled with so much choice, but this product has not only managed to successfully fuse together two popular feeding types, but also make it accessible and affordable to the wider public. Many people like the idea of feeding raw but are worried about handling this type of product, and this product makes it extremely easy for a kibble feeder to jump onto the raw bandwagon without any extra fuss involved. The benefits of raw feeding for dogs are clear to see and packaging it up into something which doesn’t require freezing, is travel friendly and mess free is a big advantage’’
Another benefit of our Kibble + Raw is that this unique nutritional combination provides all the nutrients a dog needs – without any fillers and bulking agents, which are commonly found in traditional dog foods. To learn more about what we put in our Kibble + Raw food and why, check out my blog: What is Kibble + Raw Dog Food?
How Kibble + Raw Benefits Your Dog
A healthy, balanced diet is essential for all dogs, whether they’re young or entering their senior years. By feeding James & Ella’s Kibble + Raw, pet parents are not only supporting their dog’s immune system and energy levels but also helping them maintain a healthy weight.
We’ve also seen how our Kibble + Raw recipes improve digestion, dental health and even coat quality – something I personally see in my own dogs, who now have much glossier coats and healthier skin!
An Ongoing Plan for Health and Happiness
At James & Ella, the journey doesn’t end once you make your first purchase. We believe in ongoing support and have created an ongoing plan for pet parents who want to keep their dog thriving on their new diet.
For new pack members, we offer a trial period that provides enough time to see how well our Kibble + Raw, Freeze-Dried Raw or Cold-Pressed food suits your dog. Then, following a tailored consultation with our in-house Nutritionist, we offer an ongoing, flexible subscription to ensure you never run out, with each bag arriving on-time, every time.
In addition to online, our Kibble + Raw food is also stocked in many Waitrose and Sainsbury’s stores nationwide!
Looking to the Future
This New Product of the Year award from the Pet Industry Federation is a major milestone for James & Ella, but it’s only the beginning. As a brand dedicated to improving the health and wellbeing of dogs, we’ll continue to innovate and develop new products, ensuring we stay at the forefront of pet nutrition.
My dogs, including my late dear Ella are my inspiration, and I promise to keep working towards creating the best dog nutrition products, made with love, care, and the highest quality ingredients.
Thank you to everyone who has supported James & Ella on this journey. Here’s to a future of healthier, happier dogs!
James x
