About me

We’re Ella & Co by James Middleton. A happiness and wellbeing company, for dogs.

A message from James Middleton

A message from James Middleton

A few years back, my dogs helped pull me out of a really difficult battle with depression.

When I reached the other side, I set out on a mission to make their lives just as happy and as healthy as they’ve made mine, starting with the food they eat.

I’ve pulled together a team of industry experts and nutritionists and together we developed a range of Ella’s food that contains all the ingredients and nutrition for dogs to live a long and happy life, but without any hassle.

Developing Ella & Co has been a true labour of love and I’m so thrilled to share this journey with a community of like-minded, loving pet parents. Welcome to the pack!

About our values

Empowering pet parents to be the best they can be

At Ella & Co, we know how important education and knowledge can be when it comes to all things dog. That’s why we set out to provide the best resources, guidance and support, to empower pet parents to seek answers to questions about their dogs’ health, nutrition and general wellbeing. A well-informed pet parent is the best assurance of a dog’s long and happy life.

Building like-minded communities

We want to give a voice and a platform to pet parents from all walks of life; which is why we’re so proud of the loving, supportive community we’ve built across Facebook, Instagram, and Tiktok, worldwide. All dogs, of all shapes and sizes are welcome in the Ella & Co pack. Follow us today!

Giving back to dogs

For our founder James, nothing is more important than giving back to the dogs that have done so much for him, and we know that all pet parents feel the same, with top quality ingredients and human-grade standards. We also give back to our dog communities, such as advocating for Pets as Therapy and frequent donations to Battersea Home for Dogs & Cats.

A Multi Award Winning Pet Brand

“Pet Professional of the Year 2021”

“Online Business of the Year 2021”

“Small Business of the Year 2022”


Ella The Matriarch 14 years old

Ella is the first dog I ever owned by myself and she has had a huge influence on my adult life. It is largely because of her that I was able to overcome my struggles with mental health and I have since had her registered as a therapy dog, she can provide that same support to others. As a mother and grandmother, she is both the matriarch of our pack and the inspiration for Ella & Co.


Zulu Director of Cuddles10 years old

Zulu is a big softy at heart, happiest when it’s family movie night and he’s managed to score the best seat in the house. But whether he’s teaching Nala how to wag her tail so fast it spins her round or how to pose for photos… He’s a fantastic daddy and we’re so lucky to have him in our life!


Luna Chief Happiness Officer7 years old

Luna is the calmest of all the spaniels and sister to Inka. She had her first litter of six beautiful little puppies during lockdown, and was a fantastic new mum. She loves swimming and running and her favourite place in the world is on the beach.


Inka Head of Mischief7 years old

Inka is self-titled head of ‘Squirrel Police’ – her life ambition is to make sure all squirrels stay in the trees. She is the naughtiest, full of character and most likely one to steal your lunch!


Mabel Bellyrubs Procurement Lead5 years old

A Cocker Spaniel in disguise, you can’t help but laugh at Mabel’s puppy-like behaviour, cheeky smile, strange noises and her love for the water. Mabel is a very special member of our pack, being the great-great-granddaughter to our first family dog Tilly (who was also a Golden Retriever).


Nala Fetching Intern2 year old

The daughter of Zulu and granddaughter of Ella. Nala is growing up fast and learning lots from the rest of the pack. She is already sitting, staying and retrieving on the whistle. I cannot wait to share many adventures with her and the rest of the pack.

We wanted a solution that matched the convenience of kibble, with the benefits of raw. With Ella & Co’s range of cold-pressed and freeze-dried dog food, we’ve found it.