Hi, I’m James,
founder of Ella & Co
founder of Ella & Co
a happiness and wellbeing company for dogs. The idea was born out of my close bond with my therapy dog, Ella. I wanted to repay her, and my other amazing dogs, by becoming the best owner I can be. The first step in my journey: creating the perfect balanced diet.
FREEZE-DRIED RAW FOOD
Choosing freeze-dried dog food gives you the ease and convenience of kibble, with the amazing health benefits of a raw diet. The result? Shinier coats, healthier skin and boosted energy levels. And there’s no refrigeration or freezing required – simply store it in your kitchen cabinet.
Start your trial
Choosing freeze-dried dog food gives you the ease and convenience of kibble, with the amazing health benefits of a raw diet. The result? Shinier coats, healthier skin and boosted energy levels. And there’s no refrigeration or freezing required – simply store it in your kitchen cabinet.
A DOG FOOD REVOLUTION
Vitamins, proteins and natural nutrients are essential to a balanced diet.
Ella & Co uses only natural, human-grade ingredients, freeze-dried for convenience.
Ella & Co uses only natural, human-grade ingredients, freeze-dried for convenience.
NO FREEZING REQUIRED
Can be stored at room-temperature, for total convenience
PACKED WITH NATURAL NUTRIENTS
Provides all the goodness your dogs needs
HUMAN-GRADE INGREDIENTS
Good enough for you, good enough for your dog
GRAIN AND GLUTEN FREE
Free from allergens like grain and gluten
NO FREEZING REQUIRED
Can be stored at room-temperature, for total convenience
PACKED WITH NATURAL NUTRIENTS
Provides all the goodness your dogs needs
HUMAN-GRADE INGREDIENTS
Good enough for you, good enough for your dog
GRAIN AND GLUTEN FREE
Free from allergens like grain and gluten
START YOUR TRIAL
Start your trial
Tell us about your dog, choose their recipe, and we'll have it delivered straight to your door. Oh, and did we mention that delivery is free?
Try it for 2 weeks
We’ll calculate the perfect portion size, and guide you along the way as you begin to introduce your dog to an Ella & Co diet.
Flexible subscription
Your subscription is flexible - you can make changes at anytime straight from your mobile. It's as easy at that.
BETTER FOR THE PLANET
AND BETTER FOR YOU
At Ella & Co, we care about the planet and reducing our ecological footprint. That’s why our storage bags are reusable, and all of our packaging is recyclable and biodegradable.
DELIVERY INCLUDES
ECO-FRIENDLY
PACKAGING
FREE
SHIPPING
FLEXIBLE
SUBSCRIPTION
A convenient plan for busy lifestyles How do you calculate the value of your pets.
Together lets invest in our pets’ long- term health and wellbeing.
Together lets invest in our pets’ long- term health and wellbeing.
FRESH, HEALTHY AND NATURAL
You won’t find any preservatives or hidden nasties in our food. We only use the kind of fresh, healthy ingredients that you’d put on your own plate.
Our ingredients
Freeze-dried raw
the easiest way to give your dog the goodness of a raw diet without the hassle