Raw food,
made easy
Our freeze-dried and cold-pressed dog food offer all the benefits of raw feeding, minus the mess
A few years ago I was facing a difficult choice between maintaining my busy lifestyle and
maintaining my dog’s raw food diet.
With Ella & Co, I’ve found a way to do both. And now I’m sharing the solution with you.
James Middleton - Founder
What is freeze-drying?
Freeze-drying is a process that removes moisture, allowing your dog’s raw food to retain all its nutritional value while greatly prolonging its shelf life.
The result is a delicious dry nugget that is 100% raw and room-temperature stable. No freezing or thawing required.
Freeze-dried raw food
Stored at room temperature
Made from a human-grade mix of meat, fruit, vegetables and superfoods, Ella’s freeze-dried chicken provides all the goodness of raw in a delicious bite-sized nugget.
80% chicken, 15% fruit + veg, 5% superfoods
Microbiologically raw
Suitable for dogs over 10+ months
Cold-pressed food
Stored at room temperature
Made from a human-grade mix of meat, fruit, vegetables and superfoods, Ella’s cold-pressed fish provides a complete and balanced meal all in delicious bite-sized pellets.
49% ocean fish, 40% fruit + veg, 11% superfoods
Suitable for all life stages
Freeze-dried raw food
Stored at room temperature
Made from a human-grade mix of meat, fruit, vegetables and superfoods, Ella’s freeze-dried chicken provides all the goodness of raw in a delicious bite-sized nugget.
80% chicken, 15% fruit + veg, 5% superfoods
Microbiologically raw
Suitable for dogs over 10+ months
Cold-pressed food
Stored at room temperature
Made from a human-grade mix of meat, fruit, vegetables and superfoods, Ella’s cold-pressed fish provides a complete and balanced meal all in delicious bite-sized pellets.
49% ocean fish, 40% fruit + veg, 11% superfoods
Suitable for all life stages
Healthy for them, convenient for you
14-day trial
Sign up for a 14-day trial to see if your dog’s a fan. Delivery is on us!
Flexible subscription
Change or cancel your subscription anytime. No strings attached.
Results in 2 weeks
See your bestie’s coat, energy levels (and poos) improve within days.
Freeze-dried raw food - Chicken
£3.05 a day (based on a 10kg dog)
Cold-pressed food - Fish
£1.18 a day (based on a 10kg dog)
Cold-pressed food - Chicken
£1.18 a day (based on a 10kg dog)
100% human-grade
We use the same human-grade ingredients that you put on your plate. No preservatives, no fillers, no artificial nonsense.
Why freeze-dried is better
for your dog
Freeze-dried raw
- 100% raw, natural ingredients
- Minimal processing
- Maximum nutrient retention
- Great for sensitive tummies
- Natural meaty taste
- Lightweight and small carbon footprint
- Shelf life of up to 3 years
Kibble
- Contains bulking agents and preservatives
- Heat-cooked at very high temperatures
- Many essential nutrients cooked off
- Difficult to digest
- Dry, unpalatable texture
- Heavy and expensive to ship
- Shelf life of just 1 year
Taste-imonials
“Shiny coat and tiny poos, what more could you want? Brilliant customer service as well. Well done.”
Emma - Mum to Harvey & Frank
“My cavapoo loves the food and she is soooo fussy! It’s so easy to store, on a narrow boat. So life is so much easier!”
Sally - Mum to Lola
“Maxi loves it. It is light and easy to travel with and we are looking forward to new flavours. Thank you, James.”
Anne - Mum to Maxi
Keeping your dog’s carbon pawprint down
Everything you receive in your Ella & Co delivery is either reusable, recyclable or biodegradable.
WHAT YOU’ll GET:
Reusable storage bag and measuring cup
Recyclable & biodegradable packaging and feeding guide