Introducing Ellavate
Meet Ellavate: our function-led, wellness boosting range, designed to add more joy,
variety and targeted support to your dog’s daily life.
Introducing Ellavate
Meet Ellavate: our function-led, wellness boosting range, designed to add more joy,
variety and targeted support to your dog’s daily life.
A note on targeted care from
James Middleton
Through James & Ella, my mission has always been to give back to our dogs everything they give to us. But as our dogs age, change seasons or navigate daily life, generic nutrition isn’t always enough – sometimes they need a little extra support.
That thinking led to Ellavate – a name that brings together Ella, the first dog I ever owned and the inspiration for James & Ella, and our ambition to elevate the everyday wellbeing of dogs.
Whether it’s soothing a sensitive gut, easing tired joints or bringing back that natural shine, I worked alongside expert nutritionists to create Ellavate. It’s a range of targeted, function-led foods, toppers and treats designed to elevate your dog’s everyday wellbeing – one bowl at a time.
Here’s to helping our dogs feel their absolute best!
“James & Ella’s Ellavate range stands out in the Pets At Home aisle by pairing premium raw ingredients with clear, targeted health benefits like joint support and gut health. We’re thrilled to bring our customers an exclusive range that delivers high-performance, functional nutrition to pet parents.’’
Senior Buyer, Dog Food, Pets At Home
Meet The Ellavate Range
The uk’s first Raw-coated dog food
A complete diet for adult dogs
Our Ellavate Raw-Coated complete food blends the everyday convenience of dry food with the unbeatable flavour and raw power of a freeze-dried raw coating. Formulated to elevate your dog’s daily bowl without the hassle of thawing, each recipe delivers targeted functional health benefits. Choose from Gut Health (Free-Run Chicken with prebiotics), Movement (Grass-Fed Beef with Boswellia and turmeric), or Vitality (Country Game with antioxidants) to give your dog exact, everyday care.
freeze-dried mealtime toppers
Bowl-boosting toppers for every diet
Ellavate Freeze-Dried Toppers add an instant boost of raw goodness, natural flavour, and crunch to elevate any standard meal. Made with nutrient-dense meats and superfoods, they offer a simple, mess-free way to customise your dog’s daily bowl for specific health needs. Available in targeted recipes for Glow (Cod & Salmon with Marine Collagen), Gut Health (Lean Turkey with papaya and chamomile), and Vitality (Duck with Boswellia and turmeric).
super broth
Slow-simmered for optimal collagen nutrients
Ellavate Super Broth is a deeply nourishing, collagen-rich liquid supplement designed to elevate hydration and mealtime excitement. Slowly simmered with rich Grass-Fed Beef marrow bones, this drool-worthy pour-over delivers essential nutrients, joint support, and digestive comfort in every bowl. It’s the ultimate daily addition to hydrate kibble, entice fussy eaters, or simply boost total everyday vitality in a comforting, delicious treat.
freeze-dried treats
Targeted support for every moment
Ellavate Functional Treats transform daily rewards into purposeful health habits. Crafted with premium proteins and botanicals, these wholesome, highly palatable bites deliver targeted wellness in a convenient, delicious treat. Choose from Calm (Lean Turkey with soothing chamomile and lemon balm), Glow (White Fish & Salmon with Marine Collagen and Omega oils), or Movement (Duck with Boswellia and ginger) to keep your dog feeling and moving their best.
What makes Ellavate different?
targeted support
Every dog is different, and their needs can change throughout their life. That’s why every Ellavate product has been created with a purpose, using carefully selected ingredients to support specific areas of wellbeing. From healthy digestion and movement to everyday vitality, skin & coat and calm.
made for everyday life
Supporting your dog’s wellbeing shouldn’t have to make life complicated. Ellavate is designed to fit easily into their everyday routine, whether you choose a complete Raw Coated food, add a functional topper or broth to their bowl, or reach for a treat when they deserve something extra.
expertly crafted
Developed alongside expert nutritionists, every Ellavate recipe brings together purposeful ingredients, considered nutrition and flavours dogs love. Because for us, functional food should still be something they’re excited to find in their bowl – helping you support their wellbeing without compromising on enjoyment.